Mobile advertising is crushing online in ad effectiveness

The company Insight Express has published some statistics about the effectiveness of advertising comparing mobile advertising campaigns against online campaigns.

The results of this study, based on three years' worth of research data, show that mobile advertising is twice as effective as online advertising when it comes to ad awareness and up to six times better in purchase intent. In addition, specific retail sector, mobile ads are 14 times more powerful than online ads in awareness and 8 times more effective in purchase intent.

It shows two outstanding virtues of mobile advertising, often times a unique audience that isn’t being reached online. The second one is an ideal environment for advertising (one ad per page/communication, less clutter surrounding it, proportionally larger than online, and the secret sauce of a highly engaged audience).